VIMS Visual Identity System

PPD-1104

Purpose and Scope

This Policy and Procedure Document presents the requirements for the use of the Virginia Institute of Marine Science Visual Identity System (VIMS VIS), including all applicable guidelines and specifications. Items such as the VIMS logo and the logos for the various research centers and areas are the major elements of the VIMS VIS.

Policy

Compliance with the VIMS VIS is required in the planning, design, and production of all VIMS science, information, communications, and identification products. These products include, but are not limited to, print and electronic information products, web pages, exhibits, slide-show presentations, interior and exterior signs, vehicle and equipment identification, business cards, official clothing, and education materials. System elements such as the trademarked VIMS logo, web-page design templates, product specifications, typography, and suggested color palette must be properly used when creating VIMS products. Digital templates that adhere to the VIMS VIS are available for many products through the VIMS Publications Center.

Logos or similar items that identify individual research, educational, administrative, or other areas within VIMS must be in accordance with the guidelines set out in the Branding & Logo Committee’s white paper or approved by the Dean & Directorbefore they are put into use.

Responsibilities

The Office of Communications & Marketing and the Branding & Logo Committee are responsible for all policy related to the VIMS VIS. This responsibility includes oversight of Visual Identity System-related work performed by various VIMS departments or units.  The Office of Communications & Marketing, working in coordination with various VIMS departments or units, also provides advice and guidance on visual identity-related issues. The Senior Director of Communications & Marketing is the final authority on changes or updates to the Visual Identity System guidelines, specifications, and templates for all VIMS products.

The Dean and Director, Director of Research and Advisory Services, Section Chairs and Center Heads, and their designees are responsible for ensuring that VIMS VIS guidelines are implemented and problems are addressed and resolved during the product review or approval stage, prior to production.

Product designers are responsible for accurately applying the VIMS VIS and all applicable guidelines and specifications to their work, regardless of product medium.

Contracting officers, administrative officers, and facilities managers are responsible for adhering to the VIMS VIS guidelines in procurement and utilization. Publication managers, editors, and authors involved in preparing print, electronic, or other communication materials for publication are responsible for ensuring the accurate and appropriate use of the VIMS VIS in the design and production of those materials, regardless of medium, and for coaching and advising employees on the use of the VIMS VIS as needed.

Managers are responsible for the accurate and appropriate use of the VIMS VIS in all materials that they approve and for ensuring that action is taken to correct any product that is designed or produced without adherence to the VIMS VIS guidelines. Managers should champion accurate use of the VIMS VIS in print, electronic, and other products produced in or on behalf of their program area.