Colors
The colors used in the logo—VIMS blue and teal—are bold, sophisticated colors that should be used consistently across all pieces where color printing is possible and in all digital media. Together, these two colors are an important visual cue that will help lend consistency and strength to VIMS' communications. The supporting colors are inspired by natural elements and are meant to compliment the logo, while adding uniqueness and allowing flexibility within each collateral piece or digital media component.
VIMS Colors
VIMS Blue
PMS 294, R: 0 G: 70 B: 127 #00467f
Teal
PMS 3145, R: 0 G: 136 B: 164 #0089a4
Stormy Gray
PMS 5425, R: 115 G: 153 B: 177 #7399b1
Sea Blue
PMS 645, R: 105 G: 154 B: 197 #699ac5
Sky Blue
PMS 537, R: 188 G: 206 B: 226 #bccee2
Sand
PMS 4535, R: 219 G: 208 B: 167 #dbd0a7
Coral
PMS 7413, R: 235 G: 123 B: 40 #eb7d28
Marsh Green
PMS 5673, R: 101 G: 113 B: 75 #65714b
Slate Gray
PMS Cool Gray 10, R: 84 G: 88 B: 97 #545861
VIMS Color Guidelines
All of the colors can be used in large solid blocks and can be screened back to various tints.
While the logo colors should not be altered, text can be set in any of the darker colors. 
What to Avoid
Use of Sky Blue/Sand on Light Background
Never typeset text in Sky Blue or Sand unless on a darker background. Also, do not use Sky Blue for text on a solid area of Sand or vice-versa. |
Use of Dark Fonts on Dark Background Never use the darker colors on a dark background. |
Typesetting in Multiple Colors Never typeset words in multiple colors. |
Questions?
For any questions regarding the use of VIMS' color palate, please contact News & Media Services.