Along with its subtle background wave, the VIMS logo graphic letterform features graduated shades of VIMS blue and teal, suggesting the depths and movement of the coastal ocean. The logo serves as the primary visual cue for the VIMS brand and should appear prominently on every communication piece.
Versions of the VIMS Logo
Gradient CMYK Version
2-Color VIMS Graphic Letterforms
(CMYK-Match or PMS 294 & PMS 3145)
1-Color VIMS Graphic Letterforms
Black & White VIMS Graphic Letterforms
Reverse (White) Version
The logo can be used in reverse (white) on solid colors or simplistic photos on approval of News & Media Services staff.
VIMS Logo Guidelines
As the primary visual cue for the VIMS brand, the logo should—whenever possible—appear on the front of every printed piece.
Size and Placement
To give the logo proper prominence, a reserved area surrounds it. This area should be free of imagery, graphics, or any other element that may interfere with the clarity of the logo. The minimum amount of clear space is in proportion to the logo size.
The logo should never be reproduced smaller than 1 inch in width.
What to Avoid
Separating Elements of Logo
Never separate the elements of the logo, move their position, or change their proportion.
Scaling of Logo
Never scale the logo disproportionately by changing its aspect ratio.
Rotation of Logo
Do not rotate the logo or run it at an angle.
Placement of Logo on Images
Never place the logo above textures or backgrounds that will impair the legibility.
Changing Logo Colors
Never change the standard colors of the logo.
Logo files for VIMS and sub-branded entities can be downloaded from the VIMS website. Download the Branding & Logo Committee White Paper to learn about the criteria that guide the Committee's decision regarding whether a particular administrative unit warrants a sub-branded VIMS logo.