VIMS Online Style Guide

Conveying the spirit of the Virginia Institute of Marine Science through design

The Virginia Institute of Marine Science's style guide is designed to achieve three key goals:

  • Enhance brand recognition by promoting consistency across the wide variety of elements that constitute VIMS.
  • Project a progressive, fresh, and polished image.
  • Render visible the unique spirit of VIMS as the leader in hands-on scientific research and outreach related to coastal, estuarine, and aquatic environments.

The identity guidelines on the following pages are intended to help shape the graphic design of VIMS’ communication materials in ways that portray these goals and themes visually.


The News & Media Services team at VIMS maintains the style guide and its components. Our staff is more than happy to assist in answering your questions.

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Last updated: December 2018